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Facebook Dating Is Upon Us: What Could Go Wrong?

Facebook Dating Is Upon Us: What Could Go Wrong?

Facebook Dating launches in the US today with a Secret Crush feature that lets you identify Facebook and Instagram users you’d like to date. You’ll be notified if there’s a match; if not, your crush will receive a cryptic ‘someone has a crush on you’ notification.

More than a year after that Facebook was working on an online dating app, Facebook Dating is now live in the US for users age 18 and older.

Users who opt into the service can now create a Facebook Dating profile separate from their main Facebook profile. Available as a separate tab within the Facebook mobile app, the dating service serves up potential matches based on profile info as well as Facebook interests and preferences.

Facebook says the app will match you only with friends of friends or users completely outside your circle, unless you and a respective friend both add each other to your Secret Crush lists.

Secret Crush lets users select up to nine Facebook friends or Instagram followers they already know. If there’s a mutual crush, Facebook Dating matches the users. But even if the crush is only one-sided, the other Facebook user will get a cryptic notification that “someone has a crush on you.” Sounds like an absolutely spectacular way to ruin friendships by sending users down a rabbit hole wondering who it is.